Steve has heard that formulating a common-sized statement for analysis is a good practice. Explain what he needs to do.
What will be an ideal response?
Steve would need to compare the income statements from different months or years more easily, even if the sales are different amounts. The percentages let you compare statements as if they were the "same size."
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Which of the following best describes bias-free language?
A) Bias-free language is often unethical. B) Bias-free language makes the user sound prejudiced. C) Bias-free language avoids words and phrases that unfairly stigmatize people. D) Bias-free language supports the stereotypes and prejudices that it reflects. E) Bias-free language communicates from the audience's point of view and generally supports the audience's interests and preferences.
What is one of the tools that is particularly useful in reducing system nervousness in an MRP system?
A) modular bills B) time phasing C) time fences D) lot sizing E) closed loop system
Target released a promotional campaign with the tagline, "Expect more. Pay less." Which of the following pricing strategies is Target most likely using?
A. Psychological pricing B. Promotional pricing C. Product-line pricing D. Differential pricing E. New-product pricing
Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?
A. Sales results are affected by no marketing-mix variable other than price and promotion. B. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program. C. There is a short, often immeasurable, time period between when advertising is run and when sales actually occur. D. Sales are generally not considered a good indicator for an IMC program. E. No internal-environmental variables have any significant influence on sales results.