A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.
A. facilitating agency or place member
B. marketing mix intermediary
C. selective distribution channel
D. marketing channel or channel of distribution
E. transportation channel or channel of movement
Answer: D
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Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?
A) life-style inventory B) Stapel scale C) minus/plus scale D) balanced pole scale E) positive/negative scale
Which of the following uses three types of participants: decision makers, staff personnel, and respondents?
A) jury of executive opinion B) sales force composite C) Delphi method D) associative models E) time series
Capital Co is considering 5 different projects. Define Xi as a binary variable that equals 1 if project i is undertaken and 0 otherwise, for i = 1, 2, 3, 4, 5
Which of the following represents the constraint(s) stating that projects 2, 3, and 4 cannot all three be undertaken simultaneously? A) X2 + X3 + X4 ? 3 B) X1 + X2 + X3 + X4 + X5 ? 3 C) X2 + X3 + X4 ? 1 D) X2 + X3 + X4 ? 2 E) X2 + X3 ? 1 and X3 + X4 ? 1
Dirk, an employee of Ergonomic Elevators, Inc, pays Ferbie, an employee of Ergonomic's competitor G-Force Risers Company, for a secret G-Force pricing schedule. This is A) an effective marketing strategy
B) commercial bribery. C) creative legal bookkeeping. D) money laundering.