In a brief essay, explain how Burger King worked to integrate the Google Home smart speaker into its advertising for the Whopper. In your essay, you should discuss, with examples, the challenge of grabbing attention for your product with maintaining your product’s brand image. What did Burger King gain from this stunt? What were the problems with it?

What will be an ideal response?


The basic conflict is that things you do to grab audience attention can often be the things that will diminish the value of the brand.

Communication & Mass Media

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Because book publishers don't have presses, advertising or online competition, they are unlikely to recover from the economic recession as quickly as magazines and newspapers

Indicate whether this statement is true or false.

Communication & Mass Media

Stressing common ground is especially important if you are speaking to an unfavorable audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Cultural differences play a relatively unimportant role in interpersonal communication

Indicate whether the statement is true or false

Communication & Mass Media

A toast is an example of ________

a. a presentation speech b. an acceptance speech c. a eulogy d. a lecture

Communication & Mass Media