In a brief essay, explain how Burger King worked to integrate the Google Home smart speaker into its advertising for the Whopper. In your essay, you should discuss, with examples, the challenge of grabbing attention for your product with maintaining your product’s brand image. What did Burger King gain from this stunt? What were the problems with it?
What will be an ideal response?
The basic conflict is that things you do to grab audience attention can often be the things that will diminish the value of the brand.
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Indicate whether this statement is true or false.
Stressing common ground is especially important if you are speaking to an unfavorable audience.
Answer the following statement true (T) or false (F)
Cultural differences play a relatively unimportant role in interpersonal communication
Indicate whether the statement is true or false
A toast is an example of ________
a. a presentation speech b. an acceptance speech c. a eulogy d. a lecture