Mini-Case Question. As part of its marketing communications effort, Vincent & Rankine uses many forms of consumer-directed sales promotions, such as coupons, rebates, sweepstakes, gifts, and rewards
Which type of communication strategy do these types of tactics represent?
A) a decentralized communication strategy
B) a pull communication strategy
C) a centralized communication strategy
D) a pulsing communication strategy
E) a heavy-up communication strategy
B
You might also like to view...
In general, major integrated oil and gas producers may take the greater of cost or percentage depletion.
Answer the following statement true (T) or false (F)
Federal law does not require food product labels to identify the product.
Answer the following statement true (T) or false (F)
The purpose of a cash discount is to
A. prevent competitors from obtaining shelf space. B. encourage retailers to pay their bills promptly. C. counteract the introduction of a new product by a competitor. D. encourage purchasing items during periods of low demand. E. reward retailers for making large quantity purchases.
Pettijohn Inc.The balance sheet and income statement shown below are for Pettijohn Inc. Note that the firm has no amortization charges, it does not lease any assets, none of its debt must be retired during the next 5 years, and the notes payable will be rolled over.
Balance Sheet (Millions of $) Assets2016 Cash and securities$ 1,554.0 Accounts receivable9,660.0 Inventories 13,440.0 Total current assets$24,654.0 Net plant and equipment 17,346.0 Total assets$42,000.0 Liabilities and Equity Accounts payable$ 7,980.0 Notes payable5,880.0 Accruals 4,620.0 Total current liabilities$18,480.0 Long-term bonds 10,920.0 Total liabilities$29,400.0 Common stock3,360.0 Retained earnings 9,240.0 Total common equity$12,600.0 Total liabilities and equity$42,000.0 Income Statement (Millions of $)2016 Net sales$58,800.0 Operating costs except depr'n$55,274.0 Depreciation$ 1,029.0 Earnings bef int and taxes (EBIT)$ 2,497.0 Less interest 1,050.0 Earnings before taxes (EBT)$ 1,447.0 Taxes$ 314.0 Net income$ 1,133.0 Other data: Shares outstanding (millions)175.00 Common dividends$ 509.83 Int rate on notes payable & L-T bonds6.25% Federal plus state income tax rate21.7% Year-end stock price$77.69 Refer to the data for Pettijohn Inc. What is the firm's days sales outstanding? Assume a 360-day year for this calculation. A. 48.17 B. 50.71 C. 53.38 D. 56.19 E. 59.14