The fifth step in segmenting and targeting markets that link customer needs to marketing actions is to ________.
A. group products to be sold into categories
B. develop a market-product grid and estimate size of the overall market
C. take marketing actions to reach target markets
D. group potential buyers into segments
E. select target markets
Answer: C
You might also like to view...
A high rate of employee turnover indicates that ________.
A) employees of the organization leave their jobs frequently B) pay packages of employees are at par with that of the industry C) the employee retention ratio is also high D) employees also participate in the decision-making process
Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreeze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, unfortunately the rumor spread. If P&G had not been convinced it would be a very successful product, it would have dropped Febreeze from its P&G product line as a result of
A. consumer ethnocentrism. B. a lack of back translation. C. cultural insensitivity. D. negative word of mouth. E. poor opinion leadership.
In Erichsen v. No-Frills Supermarkets, a woman who was shopping was seriously injured by a robber in the parking lot. She sued the store claiming that its failure to provide adequate security was a breach of its duty to her. The Nebraska high court held that the store could:
a. be sued for negligence b. be sued for strict liability for failure to protect a patron c. have been liable if the incident occurred in the store, but not out in the parking lot d. not be liable as the incident was a random, uncommon event e. none of the other choices
Motion to Dismiss. Martin brought a civil rights action against his employer, the New York Department of Mental Hygiene, when it failed to promote him on several occasions. His complaint stated only that the defendant had discriminated against him on
the basis of race by denying him "the authority, salary, and privileges commensurate with this position." The employer made a motion to dismiss the claim for failure to state a cause of action. Discuss whether the employer could be successful.