Directing a company's efforts toward one or more groups of customers who share common needs is known as

A. mass customization.
B. competitor indexing.
C. cross-branding.
D. target marketing.
E. cross-merchandising.


Answer: D

Business

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The Bureau of Competition _____

a. encourages anti-competitive practices b. promotes competition in industries where consumer impact is high c. promotes mergers and acquisitions to decrease competition d. encourages monopolization

Business

How can an organization assure that inclusion becomes part of the organization’s culture rather than an empty slogan?

*a. Make sure the message comes from the very top. b. Create culture action plans for each part of the organization. c. Add it to everyone's performance evaluation. d. Hire more employees who believe in diversity.

Business

What is an example of a boundary spanner?

a) Expatriate b) Local employee c) MNE manager d) Head office manager

Business

When two or more checks are presented to a bank for payment at the same time, and the depositor's account is insufficient to pay them all, the bank may

a. declare all the checks automatically void. b. pay the checks in any order until the funds in the depositor's account run out. c. declare all the checks stale checks. d. all of these.

Business