__________ power relates to a firm's ability to control price and exclude competitors
A)Market
B)Competitive
C)Product
D)Production
A
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For behavior segmentation, marketers use the 80/20 rule when assessing the consumers' usage rate, which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers
Indicate whether the statement is true or false
Even a narrow segment can be served profitably with a standardized product if the segment exists in several countries
Indicate whether the statement is true or false
Which of the following statements is true regarding scenario planning?
A) This method involves extrapolating historical sales data into the future. B) It can be used only when a lot of data is available for analysis. C) This method involves creating alternative scenarios of the future. D) It is useful when many nonquantifiable factors affect outcomes in the market.
Which is true about internal service desks?
A. They should strive to provide unlimited customer service. B. They tend to be underfunded. C. They tend to charge for their services. D. They cost more to run than external service desks.