When customers complain using social media, organizations can improve goodwill 83 percent of the time by doing what?
A) Ignoring the feed
B) Responding through social media as quickly as possible
C) Responding through social media only after monitoring responses
D) Responding to the person making the complaint with a phone call
E) Addressing the issue via an email to the person making the complaint
Answer: B
Explanation: B) Research suggests that responding through social media can improve customers' goodwill 83 percent of the time. When you read a request or negative comment, respond as quickly as possible.
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