Some people open a magazine and study the advertisements, comparing the ads to their own sense of style, looking for new trends, or simply staying abreast of what's available
Research that attempts to understand the
reasons behind such media consumption stems from
A. agenda-setting theory.
B. uses and gratifications theory.
C. cultivation theory.
D. direct-effects theory.
B
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A symbol can be defined as ______.
a. a natural part of that which it represents b. a decoded message presenting something else c. an arbitrarily selected and learned stimulus representing something else d. an encoded message representing something else
In Rusbult’s accommodation model, which strategy for coping with dissatisfying events is constructive and passive?
A. exit B. voice C. neglect D. loyalty
Answer the following statements true (T) or false (F)
1. When speakers effectively cite credible sources they enjoy enhanced credibility. 2. A politician who acknowledges that his or her opponent also has some good ideas will ruin his or her own credibility. 3. Liking for a communicator will always lead to more effective persuasion. 4. Liking for a speaker has an indirect effect on perceptions of speaker credibility. 5. Being a disliked message sender never has any advantages.
Ryan, from Kentucky, says that he plays a "GUI-tar." Mindy, from Michigan, says it's called a "gui-TAR." Their different pronunciations of the same word are caused by their __________
Fill in the blank with correct word