A public relations agency recently partnered with an accounting firm, and the agency asked one of its PR officialsto learn as much about the firm as possible
In order to do this, the official decided toregularly attend staff meetingsand other business-related meetings as much as possible. What is the PR official doing in this scenario andwhy?
a. Looking for internal news sources;it provides insight about current projects and what is being planned.
b. Looking for external news source; it helps to learn what topics involving the organization are trending and are of most interest to the public.
c. Looking for creative news source; it helps provide useful information to the media and consumers.
d. Looking for anonymous news source; it is considered legitimate news and also meets the standards of traditional news values.
A
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When a single advertising sales staff serves two papers instead of one, this is an example of _______________
a. mass customization b. segmentation c. economies of scale d. barrier to entry
Organizational influences and individual characteristics interact
with which of the following to contribute to organizational outcomes such as organizational identification, job performance, communication, and job satisfaction? a. interpersonal experiences b. small-group experiences c. interpersonal and small-group experiences d. personal needs
Interpersonal, intercultural, organizational, and small-group are considered interactive communication
A. catalysts. B. media. C. exchanges. D. contexts.
According to your textbook, the following statement is an example of ________. "When Serena Williams got her first tennis racquet, it was like Picasso getting his first paint brush."
A. simile B. repetition C. antithesis D. reversal E. metaphor