Unit pricing legislation is necessary because of _____
a. computerization and the UPC
b. item price removal
c. the existence of many different-sized packages
d. price advertising
c
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In order to appear sincere, confident, and trustworthy,
A) concentrate on the message and the audience. B) maintain eye contact with friendly audience members. C) be comfortable. D) be ready with your opening line. E) visualize success.
In general, tariffs tend to have
a. only protective effects. b. only consumption effects. c. only revenue effects. d. revenue effects, protective effects, and consumption effects.
The marketing planning process should be completed before the strategic planning process begins
Indicate whether the statement is true or false
Consider a situation in which an airline cancels its flight and leaves the customers stranded. This is an example of ______.
A. service excellence B. service recovery C. service failure D. service delivery