What is public relations? What is publicity?
What will be an ideal response?
Public relations is the promotional element that evaluates public attitudes, identifies policies and procedures of the organization, and executes programs to earn public understanding and acceptance. Public relations is a vital link in a progressive company's marketing communications mix. The outcome of public relations is publicity--the effort to receive media attention. Public relations and publicity may serve to boost new product introduction, and position or reposition mature products. The two terms are often confused, but publicity is simply one of several public relations tools.
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The nominal interest rate in an economy decreases when
A. the aggregate demand curve shifts to the left. B. the money supply curve shifts to the left. C. the aggregate supply curve shifts to the right. D. the money demand curve shifts to the left.
Which of the following was not mentioned in the discussion of why it has become increasingly popular to use mixed-mode surveys in recent years?
A) They are more popular due to efficiencies of computer-administered methods and the communication preferences of respondents. B) Not everyone prefers to do online surveys. C) Some people are more comfortable with face-to-face or telephone interviews. D) A mixed-mode survey seeks to increase the number of respondents in the survey by tapping into these communication proclivities. E) Mixed-mode surveys don't have the concern of disadvantages that the other survey modes do.
Tax planning strategies to enhance NPV must reflect all four tax planning maxims.
Answer the following statement true (T) or false (F)
The board of directors at a local hospital needs help finding a candidate for the CEO position. Which of the following would best meet their needs?
a. executive recruiters b. temporary agencies c. public agencies d. private employment agencies