Automobile manufacturers could build cars specially designed for very tall people (for example, over seven feet), but it is likely that this segment is not substantial.
Answer the following statement true (T) or false (F)
True
Once the firm has identified its potential target markets, it needs to measure their size. If a market is too small (as in this example), we say that it is not substantial, indicating that there are not enough consumers to support the marketing mix.
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Savings-and-loan associations suffered losses in the late 1970s when
A. the farm sector of the economy became unprofitable, forcing many farmers into bankruptcy, leading to many bad farm loans. B. inflation rose, causing short-term interest rates to rise. C. oil prices rose sharply, causing S&Ls to lose money invested in the oil sector. D. short-term interest rates fell, causing S&Ls to suffer capital losses on their portfolios of short-term securities.
The skimming pricing strategy is appropriate in the mature phase of the product life cycle
Indicate whether the statement is true or false
________ categories consist of items whose sales fluctuate dramatically depending on the time of year.
A. Expected merchandise B. General merchandise C. Seasonal merchandise D. Staple merchandise E. Sample merchandise
All complete sentences must contain at least one ____
A) adverb B) adjective C) conjunction D) verb