For a creative brief, the target audience information should contain:
A) only basic demographic information, such as gender and age
B) information about the users of a particular product
C) not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience
D) past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information
C
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In situational management, using the ______ style is appropriate when interacting with low-capability employees.
A. autocratic B. participative C. consultative D. empowering
Which of the following does not describe structured data?
A. A defined format. B. A defined length. C. Emails, twitter tweets, and text messages. D. Stored in a relational database or spreadsheet.
Mental files are the sum total of the information stored in a consumer's mind that are largely influenced by
A) personal values, attitude, and beliefs. B) available information technology. C) viral marketing campaigns. D) corporate spokespersons. E) the news media.
Providers of more intangible services offer a "menu" of products, representing carefully prescribed value-added supplementary service built around the core offering
Indicate whether the statement is true or false