Which is the most commonly used measure in media planning?
A) reach
B) opportunity to see (OTS)
C) gross rating points (GRP)
D) cost per thousand (CPM)
B
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Product unit cost is made up of direct materials and indirect materials only
Indicate whether the statement is true or false
The arrival rate is the:
A) time between arrivals to the service facility. B) rate items arrive at the server after being in queue. C) rate of arrivals to the service facility. D) time a customer spends in line.
Which of the following statements about a calendar-year deductible is (are) true?
I. It requires the insured to pay a specified amount of each claim regardless of when the claim occurs during the year and regardless of any previous claims during the year. II. It is used only in policies which cover direct property losses. A) I only B) II only C) both I and II D) neither I nor II
Harwood Company purchased an office building for $5,000,000 cash on April 1. Prior to renting it out to tenants on July 1, Harwood spent $1,000,000 on materials and labor to renovate the property. It funded $100,000 of the renovation cost with its own funds and borrowed the remaining $900,000. As of July 1, $10,000 of interest had been paid to the bank, but none of the principal had been repaid. The basis of the building on July 1 is
A. $5,100,000. B. $6,000,000. C. $6,010,000. D. $5,000,000.