How could the Internet of Things benefit marketers?
What will be an ideal response?
The Internet of Things refers to a system in which everyday objects are connected to the Internet and able to communicate information about their performance and use. Through the Internet of Things, marketers could have access to information about how consumers actually use products every day–information that previously needed to be acquired through costly traditional market research–and then use that information to develop consumer insights.
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Imagine you are writing a report that describes the total sales for the northern, southern, and eastern regions of your company. Next to the text, you add a table that shows the sales for each of your six product categories for the three regions. Which relationship between text and graphics are you using?
A. redundant B. complementary C. supplementary D. juxtaposition
Guest workers
A. are temporary economic immigrants. B. work on an illegal basis. C. are only employed in the agricultural and construction sectors. D. tend to be highly skilled workers, and thus are well-respected guests. E. often immigrate during an economic downturn.
Which type of costing system works best with a large number of homogeneous products?
A) job-order costing B) process costing C) sequential costing D) parallel costing
Residual income:
A) is an alternative to ROI for manager performance evaluation.. B) is the amount of income earned in excess of a predetermined minimum level of return on assets. C) is equal to ROI - (Average operating assets x Minimum required rate of return) D) both A and B.