The Elaboration Likelihood Model suggests that people process information using the _____ route when the issue is more important to them.
a. central
b. logical
c. emotional
d. peripheral
a. central
You might also like to view...
Racial and ethnic diversity has increased in the population as a whole and inclusive content is more likely to attract these diverse audiences to sell to advertisers. In this way, increased diversity is a ______.
A. path to hiring a more diverse crew B. call-to-action for advertisers C. problem that they should ignore D. money-making proposition
Messages that place certain groups in inferior positions because of skin color, religious background, and/or ethnic background illustrates
a. ageism. b. sexism. c. able-ism. d. racism. e. heterosexism.
When you show you are done talking by moving away, you are using your movement as a(n)
A. regulator. B. exhibitor. C. emblem. D. illustrator.
Both revenue streams for magazines, advertising and sales to readers, are decreasing
Indicate whether this statement is true or false.