____ is the dimension of how often self-disclosure occurs.
Fill in the blank(s) with the appropriate word(s).
Answer: Frequency
Communication & Mass Media
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According to trait theory, individuals who are male, tall, good looking, and intelligent are more likely to be born leaders
Indicate whether the statement is true or false
Communication & Mass Media
Term for a percentage of the total available audience
a. rating b. share c. average quarter-hour persons d. cume e. reach
Communication & Mass Media
Questions of value are intended to persuade listeners in the value of something, that something is good, moral, or just
Indicate whether the statement is true or false.
Communication & Mass Media
In 1970, more than ____ percent of the population reported reading a newspaper each weekday
a. 54 b. 90 c. 25 d. 77
Communication & Mass Media