The advent of ________ has put buyers and sellers on much more equal footing
A) cloud computing
B) B2B marketing
C) adaptive technology
D) social media
E) pop-up advertising
Answer: D
Explanation: Due to social media, consumers are no longer passive recipients of broadcast advertising messages. Instead, they participate in unstructured conversations with companies and with each other. The result has been a profound power shift that puts buyers on much more equal footing with sellers.
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