Teel is a plumbing fixture manufacturer's salesperson. He sells to wholesalers, homebuilders, and retailers. His marketing plan calls for going to four trade shows a year. He recently found out that there would be a new Home Show aimed at consumers in his territory and he wants to attend. His boss gives him permission to attend the additional show. Which of the following concepts in successful marketing planning is exemplified in this scenario?
A. Stay strategic, but also stay on top of the tactical.
B. Give yourself and your people room to fail and try again.
C. Don't underestimate the implementation part of the plan.
D. Stay flexible.
E. Utilize input, but don't become paralyzed by information and analysis.
Answer: D
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