From the company's perspective, a quality corporate image enhances the introduction of a new product because:

A) the company can charge a lower price for the new product
B) a new distribution channel can be established
C) customers normally transfer their trust in and beliefs about the corporation to a new product
D) the competition does not know how to respond


C

Business

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Par value

A) is the monetary value assigned per share in the corporate charter. B) represents what a share of stock is worth. C) represents the original selling price for a share of stock. D) is established for a share of stock after it is issued.

Business

Frank's' views on discrimination in employment aligns with those of the neo classical economists. What arguments would Frank make to his employer as reasons not to engage in discriminatory practices?

a. It would be too costly to the company. b. Equal opportunities would not be created c. All discrimination is illegal d. It would be a chance to right past wrongs

Business

What is the golden rule to remember when it comes to pitching a business plan to an investor?

a. The venture founder is in control. b. He or she who has the money rules! c. He or she who has the venture idea rules! d. None of the above

Business

A service firm's yield can be raised by increasing capacity used or by decreasing price.

Answer the following statement true (T) or false (F)

Business