Grace is attempting to classify a new account using portfolio analysis. She believes she is in a strong competitive position, but she also believes the account opportunity is low compared to other opportunities. Which of the following best represents what Grace’s selling effort strategy should be?

A. Assign the account to a telemarketer until a breakthrough is made.
B. Make a heavy investment in the selling effort in an attempt to strengthen her competitive position.
C. Allocate a small portion of her time to the account until her competitive position improves.
D. Allocate a moderate level of selling effort in order to maintain the current competitive position.
E. Both A and C above are good options


Answer: D. Allocate a moderate level of selling effort in order to maintain the current competitive position.

Business

You might also like to view...

If a portfolio manager had to estimate the fair value of illiquid mortgage-backed securities, which of the following would he/she most likely identify as the level of inputs to determine this?

a. Level 1. b. Level 2. c. Level 3. d. None of these.

Business

Where do search engines such as Google and Yahoo find web-based information?

A) Publications that require a subscription B) Information aimed at professionals C) Deep web portal D) All users of the web E) The surface of the web

Business

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next

Indicate whether the statement is true or false

Business

The larger the ________ area of the Johari Window, the more productive and mutually beneficial the interpersonal relationship is likely to be.

A. open B. hidden C. blind D. unknown

Business