Door-to-door sales and party sales are examples of ________.
A. direct sales
B. contract manufacturing
C. direct response advertising
D. telemarketing
Answer: A
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Beauty pioneer Estée Lauder does not utilize Internet marketing because the multimillion-dollar cosmetics business uses three means of communication: "telephone, telegraph, and tell a woman."
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Attacking the critic is a form of defensive communication which includes inventing untrue explanations and rationalizing. 2. Older couples are more likely to have used an online dating application or website. 3. The Internet eases relationship formation and development because it decreases barriers to communicating including time, physical distance, and cost. 4. The Internet presents a paradox for relationships. It strengthens our relationships with distant friends and relations but may eat away time from our relationships with the people right next to us. 5. The two opposing forces in Internet interaction are cocooners and connectors.
Ethical issues may arise when management dips into LIFO layers
a. when some LIFO liquidations are unavoidable due to shortages of raw materials. b. due to improved inventory control systems that reduce the amount of inventory needed. c. in order to manage earnings in a particular year rather than replenish inventories. d. all of the above. e. none of the above.
Which of the following is the most accurate statement concerning the use of primary and secondary research methods?
a. Secondary research helps to establish a starting point for primary research. b. A researcher typically chooses between secondary and primary research as the better alternative for obtaining information for the particular problem. c. Primary research is the predominant research method selected for a study, with secondary research available as an option, if needed. d. Secondary research includes observation, experimentation, and normative surveys.