Hilfiger Industries Inc. has developed a new forklift, model UH-40, that is designed to offer superior performance to a comparable forklift sold by Hilfiger's main competitor. The competing forklift sells for $96,000 and needs to be replaced after 1,000 hours of use. It also requires $9,000 of preventive maintenance during its useful life. Model UH-40's performance capabilities are similar to the competing product with two important exceptions-it needs to be replaced only after 2,000 hours of use and it requires $13,000 of preventive maintenance during its useful life.From a value-based pricing standpoint what is model UH-40's economic value to the customer over its 2,000 hour life?
A. $101,000
B. $114,000
C. $192,000
D. $197,000
Answer: D
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