The marketing concept is a philosophy of ________
A) sales and profit maximization
B) customer value and mutual gain
C) serving short term interests over long term gains
D) serving the company's interests over the consumers'
E) promotion value and company gain
B
You might also like to view...
Which of the following is most acceptable for business writing?
A) Every physician must carry his own malpractice insurance. B) Every physician must carry their own malpractice insurance. C) All physicians must carry their own malpractice insurance. D) Every physician must carry his or her own malpractice insurance.
Define the common law. Discuss its conflicting goals and the doctrine created to serve one of these goals
In the 1950s, the interest rate on three-month Treasury bills fluctuated between 1.0% and 3.5%. In the 1980s, the three-month Treasury bill rate ranged from 5% to over 15%
From this, one could predict that in the 1980s interest-rate risk was ________ and the demand for financial innovation was ________. A) greater; lower B) greater; greater C) lower; lower D) lower; greater
To create an intangible resource that cannot be easily copied, Canadian retailer Holt Renfrew combines
A. accumulated reputation for quality. B. brand name and experienced staff. C. real estate and store fixtures. D. All of these answers are correct.