What approach did AstraZeneca take with respect to internationalisation?
What will be an ideal response?
? With respect to approach, it was largely ethnocentric i.e. sending expatriates to
their different locations.
? Decisions were based on solid business rationale. Once offer was made,
employee was paired up with International Assignment Manager (IA).
? Workshop training before the employee embarked on international assignment.
Significant follow-up workshops and healthy work-life balance
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A religious organization marketing what is perceived as desirable behavior is implementing ________
A) people marketing B) the market fulfillment approach C) the product improvement approach D) idea marketing E) organizational marketing
Which of the following is recommended advice when writing an appreciation message?
a. Time the message to arrive two to three weeks following the action or event. b. Use slight overstatements to communicate your favorable attitude. c. Avoid specific remarks about the receiver's performance or achievement. d. Consider sending a copy of the appreciation message to the individual's supervisor.
Dillon can’t stand Luke. No matter what Luke suggests at the weekly meeting, Dillon does not agree. Nick, their boss is spending the majority of his time managing their association. They both play integral parts in the organization, but it has been tough on Nick to sort out their differences. Nick’s organization has a
a. High level of relationship conflict b. Low level of structural conflict c. Low level of task conflict d. High level of process conflict
Richard is a technical analyst at a marketing firm. He is highly regarded by his peers and supervisors who always seek his advice while making important decisions for the company. In this scenario, Richard can be classified as a(n) _____.
A. capital good B. human resource C. entrepreneur D. natural resource