Allison’s parents taught her from an early age that happiness is not dependent on financial success. Because of this, her baseline belief in the meaning of happiness is resistant to change. This is an example of which influence on baseline factors?
a. Lifestyle
b. Development maturities
c. Sociological factors
d. Knowledge structures
c. Sociological factors
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__________ is a deliberate attempt by the speaker to create, reinforce, or change the attitudes, beliefs, values, and/or behaviors of the listener.
a. Trickery
b. Persuasion
c. Arguing
d. Influencing
Monica works for an athletic footwear company as a PR professional. Last month, she organized and attended events across the country to introduce the firm’s newest running shoes. This week she is focused on posting content about the new shoes on Instagram and Facebook. Based on this information, which job role has kept Monica busy?
a. crisis manager b. strategic advisor c. persuasive writer d. marketing communications expert
According to the textbook, a characteristic of competent communication is to achieve a common understanding of the message
Indicate whether the statement is true or false
"The bouncer at the bar was a gorilla" is an example of a simile
Indicate whether the statement is true or false