Discuss the relationship between conceptualization and operationalization. Use a specific example to show how these two processes are related

What will be an ideal response?


See pages 110-113 for a discussion of the relationship between conceptualization and operationalization. In particular, students should highlight how researchers’ operational definitions should have conceptual fit.

Communication & Mass Media

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What is the basic principle of the contingency theory of conflict management in public relations?

A) A number of factors influence public relations practice. B) The same public relations solution will work every time. C) Public relations practitioners should be concerned only with the welfare of their clients. D) Public relations is always symmetrical. E) Conflicts are always solved through effective communication.

Communication & Mass Media

How does critical thinking help journalists break down a story into simple pieces for their audience?

A. It gives them a strong perspective on the news that they can use to influence others. B. It gives them a less-detailed understanding of the subject, leading to simplified stories. C. It makes them more likely to simply repeat information provided by official sources. D. It gives them a sense of what will happen and why it is newsworthy.

Communication & Mass Media

According to the text and numerous employer surveys, desired skills for potential employees include the ability to write effectively, speak effectively and communicate effectively with others

Indicate whether the statement is true or false

Communication & Mass Media

It is necessary to understand how the parts of the system function together in an independent fashion

Indicate whether the statement is true or false

Communication & Mass Media