What are some of the downsides of social marketing?
What will be an ideal response?
Social marketing is not without its disadvantages. One problem is that brands lose a substantial amount of control over where their ads appear in terms of other content and what people say about their brands on social sites. Ads placed on Facebook according to an algorithm can be placed near content that does not represent the values of the brand. This is not peculiar to social marketing, as advertising using Google's advertising platform faces the same problem. This is very different, however, from TV ads where brands maintain near complete control. Social sites are unique in that disgruntled consumers, or just malicious people, can post material that is inaccurate and/or embarrassing.
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In an environment where most information technology is available to all, _____ that are originally developed to create a strategic advantage quickly become an expected standard business practice.
Fill in the blank(s) with the appropriate word(s).
It is estimated that by simply rearranging their product development activities and personnel in a global way, ______.
A. companies can increase productivity by 210% B. companies can realize cost savings C. companies can increase elasticity of demand D. companies can be more compliant with government regulations
Negative Metacommunications In the past few months, Rhamel has frequently called in sick to work. He has received medical treatment for a respiratory infection, but the infection continues to reoccur. He has missed several important deadlines and his
sick leave is dwindling quickly. Rhamel's supervisor has been patient and supportive through this illness, but other employees have recently been asked to handle Rhamel's work in addition to their own workload. Co-workers have started to feel resentful and this is evident in their nonverbal communication with Rhamel when he is at work. Give two examples of negative metacommunication and three examples of kinesic messages that coworkers may communicate to Rhamel that express their frustration and resentment.
Using the information below, compute cycle efficiency: Process time6.0hoursInspections time0.5hoursMove time0.6hoursWait time0.9hoursStorage time72.0hours
A. 75.0%. B. 100.0%. C. 93.8%. D. 88.8%. E. 81.3%.