In her introduction to a speech on the flu virus, Imani lets the audience know about her doctorates in medicine and microbiology. In terms of the three components of ethos, this is an example of

A. credibility.
B. goodwill.
C. wisdom.
D. virtue.


Answer: C

Communication & Mass Media

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Except for major tragic events – e.g., 9/11 or Hurrican Katrina – that trigger sudden changes in public opinion, mass media effects on opinion are gradual and hard to study conclusively

Indicate whether this statement is true or false.

Communication & Mass Media

Tubbs defines small group interaction as "the process by which three or more members of a group exchange verbal and nonverbal messages..." What is the last part of this definition?

A. in an attempt to influence one another B. interdependently C. in a structured fashion D. in a timely fashion

Communication & Mass Media

"When I am finished with my presentation, the audience will testify that ghosts exist." This is an example of a(n) __________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A(n) ____________________ statement is important to include for both informative and persuasive messages

Fill in the blank(s) with correct word

Communication & Mass Media