Application of the product life-cycle concept to retailing suggests that all types of retailers are in early market growth due to continually increasing family income.
Answer the following statement true (T) or false (F)
False
The product life-cycle concept suggests that some conventional retailers are in decline as life and death cycles of retailing continue. Some innovators like the Internet merchants are still in the market growth stage. Other retailers are in market maturity in the United States but are only now beginning to grow in other countries.
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Indicate whether the statement is true or false
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What will be an ideal response?
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A. 10 B. 15 C. 20 D. 50
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