As a consultant, you have been asked to generate a unit demand forecast for a product for year 2014 using exponential smoothing. Actual demand in year 2013 was 950, but the forecast for that year was 1,060. Using these data and a smoothing constant alpha of 0.5, what is the resulting year 2014 forecast value?
Fill in the blank(s) with the appropriate word(s).
1,005
Forecast for 2014 = 1,060 + 0.5 × (950 - 1,060) = 1,005.
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What is the key lesson in Chapter 12's opening scenario on President Barack Obama?
A) Government officials should limit their use of social media. B) The president's cabinet cannot always be relied upon to carry his messages to the public. C) Public figures can do an end run around traditional media and "go direct" to the public. D) Social media can be an important tool in affecting legislation on Capitol Hill.
A vertical fashion trend occurs when a fashion is _____
a. passed from the lower to the upper social classes b. accepted by the general public while retaining its basic form c. accepted by one market segment only d. accepted by an upscale market segment, but undergoes basic changes before it is sold to the general public
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Indicate whether the statement is true or false