A product usually declines because of technological advances or environmental factors or because
A. the item is very popular.
B. the price is too low.
C. consumers have switched to competing brands.
D. the price is too high.
E. no ads or sales incentives have been used.
Answer: C
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The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:
A) direct marketing B) interactive marketing C) viral marketing D) cross selling
What is the importance of guarantees?
What will be an ideal response?
A lack of understanding of one’s own culture along with a lack of understanding of others’ cultures can result in ______.
a. universalism b. relativism c. quick decisions d. having cultural blinders on
A scatter diagram is a graphical depiction of the relationship between the dependent and independent variables
Indicate whether the statement is true or false