A local business, Hergenreder Communication, owns and operates a newspaper, radio station, television network, and weekly circular in your town. This is an example of _______________

a) cross-ownership
b) vertical integration
c) a natural monopoly
d) disintermediation


Answer: A

Communication & Mass Media

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In various parts of the world, artists and musicians create their versions of hip-hop culture to appeal to their audience and cultural values. This is an example of

a. ethnocentrism. b. appropriation. c. culture as a shared system of meaning. d. hegemony.

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Which of the following is NOT one of the top five problems seen with PowerPoint presentations?

A. The speaker just reads the slide. B. The text is too small. C. Not enough text on the slides. D. Poor use of color.

Communication & Mass Media

_____ refers to a question asked to determine or judge whether something is right, moral, good, or just.

a. Questions of fact b. Questions of value c. Questions of policy d. Questions of perception

Communication & Mass Media

"disparity" is a problem or difference between the way things exist now and some more ideal future state

Indicate whether the statement is true or false.

Communication & Mass Media