What are the services offered to manufacturers and consumers by retailers in a one-level distribution
channel structure?
What will be an ideal response?
A one -level distribution channel structure includes one intermediary, the retailer. Retailers offer value -added
services to both the manufacturer and the customer. Manufacturer-related services include tasks such as order
processing (placement and returns of orders), market research (gathering information from customers), and co-op
advertising (creating communications with manufacturers to stimulate demand). Customer-related services
include tasks such as consulting (advising customers on products and services), financing (negotiation on final
price, as well as loan preparation), and installation (setting up new products and services).
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Answer the following statements true (T) or false (F)
1. Nonverbals enhance communication by combating the effects of noise. 2. Kinesics is the category of nonverbals behavior that is the most studied. 3. The term “kinesics” refers to the space around us and how we and others relate to it. 4. South American and Arab business people generally prefer to operate in the same proxemic zone as U.S. business people.
Presently, the dominant body in the development of accounting principles in the United States is the:
A) American Institute of Certified Public Accountants (AICPA). B) American Accounting Association (AAA). C) Financial Accounting Standards Board (FASB). D) Institute of Management Accountants (IMA).
A retailer that sells to multiple segments should use which management alternative?
a. professional manager system b. decentralized structure c. owner-manager system d. centralized structure
Which of the following statements about marketing is FALSE?
A. Marketing applies to nonprofit organizations too. B. Marketing offers many good job opportunities. C. Marketing can help with individual transactions but not in building relationships with customers. D. Marketing affects the products you buy. E. Marketing affects the advertising you see and hear.