Lillian just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Lillian decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large, colorful concert advertisement. In this case, the responses to Lillian's survey are _____________________, while the distraction caused by the
larger, more colorful ad on the same page could be characterized as ______________.
A. feedback; the coding process
B. the receiver; the marketing channel
C. feedback; noise
D. the marketing channel; decoding
E. encoding; noise
Answer: C
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In the fall of 2002, Sheraton Hotels & Resorts launched a program to improve service quality. All Sheraton employees were given a detailed written list of specific goals that must be accomplished in order to ensure customer satisfaction
Then all employees received training to show them exactly how the objectives were to be met. Sheraton was working to prevent a gap between ________. A) customer expectations and management perceptions B) management perception and actual service C) established quality standards and service delivery D) service quality standards and consumer expectations E) expected service and needed service
Fury Motor Corp is all equity financed and generates perpetual annual EBIT of $300. Assume that the EBIT, and all other cash flows, occur at year end and that we are currently at the beginning of a year
Assume that Fury has a 100% payout rate, 1,500 shares outstanding, and that shareholders require a return of 5%. Assume that the tax rate is 0%. Fury Motor Corp is considering an open market stock repurchase. It plans to buy 20% of its outstanding shares at the price of $4.00 per share. The repurchased shares will be cancelled. It will finance the repurchase by issuing perpetual bonds with a coupon rate (and yield) of 3%. Assume that the tax rate is 0%. If Fury Motor Corp goes ahead with the repurchase, then what is the stock price after the repurchase is complete? A) $3.00 B) $3.50 C) $4.00 D) $4.50 E) $5.00
It is not reasonable to expect an outsourcing service provider to understand and satisfy all the needs of the organization without active management
Indicate whether the statement is true or false
Supply is of great consequence in most manufacturing organizations since the costs of purchased materials and services greatly exceeds labor and other costs.
Answer the following statement true (T) or false (F)