Santosh, a manager at a computer service center, has drafted a sales letter to businesses in the area in which he has emphasized his central selling point- immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of his central selling point in only one paragraph of the message
Indicate whether the statement is true or false
False
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Ethics are the accepted principles of conduct that govern behavior within a society
Indicate whether the statement is true or false.
For industrial products and services, the marketing manager can determine the customer and competitor targets by consulting product sales literature, his own sales force, and trade advertising
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. In addition to considering both the division's operating income and its average total assets, residual income incorporates top management's target rate of return. 2. Residual income compares the division's actual operating income with the minimum operating income expected by top management for the given size of the division's average total assets. 3. Residual income is used as a key performance indicator for evaluating an investment center's financial performance. 4. In general, calculating ROI based on the gross book value of assets gives managers an incentive to continue using old, outdated equipment.
The Bacon Company acquired new machinery with a price of $15,200 by trading in similar old machinery and paying $12,700. The old machinery originally cost $9,000 and had accumulated depreciation of $5,000. In recording this transaction, Bacon Company should record
A) the new machinery at $16,700 B) the new machinery at $12,700 C) a gain of $1,500 D) a loss of $1,500