The process by which companies acquire new customers, keep the customers they already have, and grow the business by increasing their share of customers' purchases is referred to as
A. customer segmentation analysis.
B. relationship marketing.
C. lifetime value marketing.
D. share of customer.
E. customer relationship management.
Answer: E
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The marketing and sales budget of Cayzon Inc is estimated to be $250 million and its marketing administration cost is estimated to be $20 million
The acquisition cost per customer is $2,000, and it is 10 times more than the retention cost per customer. If 45,000 new customers are acquired, what is the total number of retained customers? A) 320,000 customers B) 825,500 customers C) 460,000 customers D) 700,000 customers E) 160,500 customers
Advantages of Internet surveys over e-mail surveys include which of the following?
A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. B) It is possible to validate responses as they are entered. C) Skip patterns can be programmed and performed automatically. D) All of the above are correct.
Among the promotional mix elements, __________ changes the least around the world.
Fill in the blank(s) with the appropriate word(s).
One difficulty in waiting line analysis is that it is sometimes difficult to place a value on customer waiting time
Indicate whether the statement is true or false