Under which of the following conditions is the frequency the most important factor in media selection?
A) when introducing flanker brands
B) when launching infrequently purchased brands
C) when going into undefined target markets
D) when there is high consumer resistance to the product
E) when there is modest competition to the brand in the market
D
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The idea that workers are for working and managers are for thinking is characteristic of which leadership style?
a. Theory X b. Theory Y c. authoritative d. democratic
This sentence has correct punctuation: "The telephone rang incessantly in the conference room; the audience could pay attention to the speaker no longer."
a. true b. false
During which of the following phase gates would the question "Does this project align with our strategic direction?" be answered?
A. Proposal B. Screening and selection C. Implementation plan D. Progress evaluation E. Closure
Smith was an employee of NYC Inc with a history of alcohol and drug abuse. Though he successfully completed rehabilitation, he frequently fell ill which caused him to be absent from work. The owner of the factory assumed that Smith had slipped back into drug and alcohol abuse and insisted that Smith undergo random testing each week. Smith filed a lawsuit in court alleging that the company's
decision was discriminatory and violated the ADA. The court held that:? A) ?ADA does not consider drug test to be a medical test. B) ?the factory practices violated Americans with Disabilities Act. C) ?under the ADA a drug test may be considered to be a medical test. D) ?the factory owner can conduct the test despite Smith's disapproval.