Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads?
A. Encourage product trial
B. Create awareness
C. Reward current customers
D. Identify prospects
E. Retain loyal customers
Answer: B
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A company purchased machinery by issuing 2,000 shares of $3 par value common stock. Since the company is new, there is no established market price for its stock. How would the company record the transaction?
a. In terms of the par value of the stock issued. b. At the fair market value of the machine. c. At the cost recorded by the previous owner of the machine. d. Recording the transaction would be postponed until a market price for the stock could be determined.
What are the three categories of processing control?
Which of the following is NOT a channel of communication of self-fulfilling prophecies?
A. climate B. input C. reflection D. feedback
What are the micro and macro impacts of women’s increased presence in the formal labor force?
What will be an ideal response?