Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
B) They incorporate some concession, inducement, or contribution that gives value to the consumer.
C) Given their live, real-time quality, public relations tools are more actively engaging for consumers.
D) Public relations communications can be prepared to appeal to the addressed individual.
E) Public relations tools create an immediate and interactive episode between two or more persons.
A
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In 2015, Suez Company issued $200,000 of bonds for $189,640 . If the face rate of interest was 6.73% and the effective rate of interest was 8%, how would Suez calculate the interest expense for the first year on the bonds using the effective interest method?
a. $189,640 × 6.73% b. $189,640 × 8% c. $10,000 × 6.73% d. $10,000 × 8%
Briefly explain how changes in currency exchange rates can affect a multinational company's pricing strategies
What will be an ideal response?
If, at the end of a period, Michaels Company erroneously excluded some goods from its ending inventory and also erroneously did NOT record the purchase of these goods in its accounting records, these errors would cause
a. no effect on the company's net income, working capital, and retained earnings. b. the company's cost of goods available for sale, cost of goods sold, and net income to be understated. c. the company's ending inventory, cost of goods available for sale, and retained earnings to be understated. d. the company's ending inventory, cost of goods sold, and retained earnings to be understated.
Which of the following is a difference between a private jury trial and summary jury trial?
A) A summary jury trial lasts only for a day, whereas a private jury trial usually lasts longer. B) The jurors in a summary jury trial are aware that their decision is not binding, unlike in a private jury trial. C) A summary jury trial ensures confidentiality, whereas a private jury trial does not. D) A summary jury trial can lead to the development of a two-tier system of justice, unlike that of a private jury trial.