With popular rides based on trademarked characters and films, Disneyland uses which strategy?
a. low-price provider
b. differentiation
c. market niche
d. competitive pricing
b. differentiation
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An example of operations creation within the framework of Jonker and DeWitt’s “four levers” would be _____________
a. using litigation to secure scarce resources serves as an opportunity for innovation. b. using compliance with environmental regulation serves as an opportunity for innovation. c. using compliance with environmental regulation serves as an opportunity for less governmental intrusion. d. using compliance with state statutes serves as an opportunity for competitive security.
Sales at Discus Associates increased 21% this year compared to last year. If sales this year were $200,255, what were the sales last year?
A) $165,500 B) $42,054 C) $158,201 D) $34,755
Gibbs Corporation makes indoor gas fireplaces. A standard fireplace includes unit-level materials, labor, and overhead costs. In addition, the company incurs product-level engineering and advertising costs. The sales staff is paid a 5% commission on each fireplace sold. A sales representative has been in contact with a building developer who wants to buy 20 fireplaces only if he can buy them at amount lower than Gibbs's selling price. Which of the following costs would be relevant to this special order decision?
A. The sales commissions B. The unit-level materials, labor, and overhead C. The product-level engineering and advertising costs D. All of these answers are correct.
Good marketing plans should place greater emphasis on sales-target objectives and less on communication objectives.
Answer the following statement true (T) or false (F)