Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several decades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of?
A. resource immobility
B. resource imitation
C. resource heterogeneity
D. resource substitution
Answer: A
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Reporting unusual items separately on the income statement allows investors to isolate the effects of these items on income and cash flows
a. True b. False Indicate whether the statement is true or false
Which of the following is most likely to generate buyer loyalty?
A. Effective use of visual aids in a sales presentation B. Effective customer relationship C. Gradual decrease of product and service cost D. Effective use of technology in the sales process E. Timely evaluation of the salesperson's performance
Answer the following statement(s) true (T) or false (F)
1. With the critical incidents method, managers simply have a file folder for each employee, which can be hard copy or electronic. 2. Critical incidents are commonly used for developmental decisions and evaluative decisions. 3. Communication is the key factor in determining MBO’s success or failure. 4. BARS cannot be customized to every different type of job.
Price elasticity of demand (E) is expressed as (? means change):
A. E = Price (P) ÷ Quantity demanded (Q). B. E = Quantity demanded (Q) ÷ Price (P). C. E = Quantity demanded (Q) × Price (P). D. E = Percentage change in quantity demanded (%? in Q) ÷ Percentage change in price (%? in P). E. E = Percentage change in price (%? in P) ÷ Percentage change in quantity demanded (%? in Q).