What are the two significant challenges marketing researchers will face as a result of the passage of NAFTA?
What will be an ideal response?
First, as manufacturing and markets assume a regional focus, service providers will be forced to do the same to achieve consistent results and quality. Researchers, both those internal to product operations and their outside suppliers, must follow this trend for a regional, quality approach. A top-down approach to marketing research will result in company executives becoming increasingly involved in marketing research. Secondly, marketing researchers must remain flexible to handle local conditions.
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The marketing group for Bank of America has recently started analyzing the features customers use with ATM cards. This is an example of:
A) coordinating communication cross-functionally B) applying information technology C) a price and distribution system D) developing interpersonal communications
The collection of elements or objects that possess the information sought by the researcher and about which inferences are to be made is a ________
A) population B) target population C) element D) census
The need for store personnel by season, week, day, and time period is ascertained with _____
a. job standardization b. workload forecasts c. cross-training d. time-based performance adjustments
All 50 states have adopted the Model State APA
a. True b. False