Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
A) production concept
B) product concept
C) selling concept
D) marketing concept
E) societal marketing concept
A
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Scanner data that provides information on purchases by brand, size, price, and flavor or formulation are called volume-tracking data
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Integrating lean into the culture of an organization is largely irrelevant. 2. In recent years, lean concepts have been applied in a variety of areas beyond traditional manufacturing and service environments. 3. “Smart pull” refers to the use of intelligence (analytics, etc.) in lean systems. 4. It is possible to apply lean concepts to areas such as financial management.
The theory of constraints has its origins in:
A) linear programming theory. B) the theory of economies of scale. C) material requirements planning. D) the theory of finite capacity planning. E) Goldratt and Cox's book, The Goal: A Process of Ongoing Improvement.
How do interest rates affect the optimal order quantity Q*?
A) As interest rates increase, Q* increases until it reaches a maximum, after which any further increase in interest causes a decline in Q*. B) As interest rates decrease, Q* decreases. C) As interest rates increase, Q* decreases. D) None of the above