If competing brands are comparable in terms of product features (central cues), then consistent with the elaboration likelihood model, under high involvement, peripheral cues like pleasant music will have no influence on brand preferences.
a. true
b. false
b. false
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The concrete operational stage of cognitive development lasts from approximately
a. birth to age 2. b. age 2 to 7. c. age 7 to 11. d. age 11 onward.
The parietal lobe in the cerebral cortex lies at the top of the head between the frontal and occipital lobes and is the location of the ____
a. primary auditory cortex b. orbitofrontal cortex c. primary visual cortex d. primary somatosensory cortex
Which of the following is NOT true concerning behavioral skills training?
a. new behavior is unlikely to continue unless it is reinforced b. it is used with individuals who do not need more intensive training procedures (e.g., chaining) c. it is used with individuals and groups d. modeling and instructions are usually sufficient for long term change
Recent research has indicated that the amygdala may play a role in how we ____.?
a. ?perceive and respond to emotion-evoking stimuli b. ?process and remember Understand information, such as names and dates c. ?develop a tolerance for addictive substances d. ?move from various states of consciousness, such as from wakefulness to sleep