Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?
A) LOHAS and Conventionals
B) LOHAS and Naturalites
C) Drifters and Conventionals
D) Conventionals and Naturalites
E) Naturalites and Drifters
B
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The psychographic variable that includes numerous characteristics related to people's activities, interests, and opinion is
A. motive. B. social class. C. personality. D. stage of family life cycle. E. lifestyle.
Which of the following statements concerning tax preferences is true?
A. Tax preferences make the tax law more neutral across taxpayers. B. The annual revenue loss from federal tax preferences is quantified in the Tax Expenditures Budget. C. Tax preferences simplify the tax law. D. Tax preferences increase the fairness of the tax law.
When she returned from driving through Italy, Tess said that the traffic was ________ in Rome
a. worst b. worse
You can tell that group member Clyde is a social loafer when he
A) naps during lunch break. B) asks questions before proceeding with a difficult task. C) asks for more privileges than do the other group members. D) lets the other group members do most of his work.