List and briefly describe the five different roles various family members can play to influence the purchase decision-making process when deciding on a family vacation.
What will be an ideal response?
INITIATOR. The person who initiates or suggests the purchase process.
INFLUENCER. The person whose opinion is valued in the decision-making process.
DECISION MAKER. The person or persons who actually make the decision to buy.
PURCHASER. The individual who actually exchanges money for the product.
CONSUMER. The person or persons who actually uses the product.
You might also like to view...
In determining the cash flows from operating activities for the statement of cash flows by the indirect method, the depreciation expense for the period is added to the net income for the period
Indicate whether the statement is true or false
The intensity of rivalry among competing sellers does not depend on whether
A. industry conditions attract industry members to use price cuts or other competitive weapons to boost total sales volume and market share. B. strong companies outside the industry have acquired weak firms in the industry and are launching aggressive moves to transform the acquired companies into strong market contenders. C. one or two rivals have particularly powerful and successful strategies to grow the business, attract and retain buyers, and develop a sustained competitive advantage. D. the industry has more than two strong driving forces and whether the industry has more than two diverse and capable strategic groups. E. competitors are diverse in terms of long-term directions, objectives, strategies, and countries of origin.
Belle enters into a contract to subdivide and sell housing lots in Colin's hillside field if Dell City annexes the property within the next year. Belle's duty to perform is
A. absolute. B. conditional. C. illusional. D. irresolute.
Two years ago, Mr. Young paid $40,000 to buy a publicly traded corporate bond through his broker. The bond's stated redemption value was $45,000. This year, Mr. Young sold the bond for $47,100. Compute and characterize his gain or loss on sale.
A. $7,100 ordinary income. B. $2,100 long-term capital gain. C. $7,100 long-term capital gain. D. $5,000 ordinary income and $2,100 long-term capital gain.