A participant in a buying center can only assume one role for any single purchase decision

Indicate whether the statement is true or false


FALSE

Business

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Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for the Princess cruise line. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs wenches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy because of

perceived costs.Joseph Harris is the company's best salesperson. Harris is making a sales call on the manager of a theater that is planning to perform three plays this season that include complicated lifting, flying, and a working trapdoor. The manager is aware of the time, labor, and monetary costs involved in staging these productions and wishes there was an easier way to produce the three plays.Buyer's remorse would most likely occur if: A. the customer had perceptual objections. B. Anderson or Harris used uniform delivery pricing. C. the customer tried to save money by buying fewer modules than needed. D. Anderson or Harris used too many trial closes. E. Anderson or Harris used the SELL sequence for prospecting.

Business

Review the following diagram. Which answer provides the best interpretation of the multiplicities for the association between the Quote class and the Order class?

A. The same Sunset Partner both prepares quotes and records orders. B. Each quote may result in many future Orders. C. Each order must result from a prior quote. D. Quotes and orders are entered into the system at the same time.

Business

After management has set short-term goals, the budgeting process typically starts with

A) a clearly defined timetable of events. B) input only from the accounting personnel. C) the naming of an efficient coordinator or director. D) a set of procedures or instructions.

Business

A loyalty program is also commonly known as a(n) ________ program

A) fair value B) reward C) champion D) lifetime E) enrichment

Business