Booms and Bitner added 3 Ps to the traditional 4 Ps primarily in response to the growth of ________
A) technological innovations
B) service businesses
C) luxury marketing
D) not-for-profit, place, and event marketing
E) interactive media
B
You might also like to view...
Your business has just taken out a 1-year installment loan for $72,500 at a nominal rate of 11.0% but with equal end-of-month payments. What percentage of the 2nd monthly payment will go toward the repayment of principal?
A. 73.67% B. 77.55% C. 81.63% D. 85.93% E. 90.45%
If a department that applies process costing starts the reporting period with 40,000 physical units that were 80% complete with respect to direct materials and 50% complete with respect to direct labor, it must add 8,000 equivalent units of direct materials and 20,000 equivalent units of direct labor to complete them.
Answer the following statement true (T) or false (F)
Contracts binding without consideration include promises to pay debts barred by a statute of limitations and debts discharged in bankruptcy
a. True b. False Indicate whether the statement is true or false
On the maturity date, _____.?
A. ?the maturity value of the debt is to be repaid B. ?the first installment of the installment loan is due C. ?the interest payment is due D. ?the market interest rate rises above the coupon rate E. ?the market price of the bond rises above the face value of the debt